We get it. Privacy Policies can be confusing. After all, they’re legal documents designed to do two critical things:
- help websites comply with all applicable privacy laws;
- provide website visitors with a way to see how and why a particular site uses their personal data.
Please note that this article is provided for informational purposes only and should not be considered legal advice.
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Contrary to popular belief, Privacy Policies weren’t created to give web agencies headaches. They actually serve an important purpose: to protect individual Internet users’ online data and personal information.
It’s also important to note that privacy laws protect individual website users, not businesses. So even if your state/area doesn’t have a privacy law, you may be required to comply with the privacy laws of other states or countries if their residents interact with these tools on your website.
From a legal standpoint, the website owner (client) is responsible for the site’s policies. However, as the one building the website, it’s a good idea to inform clients about the importance/need for proper website policies. Typically they assume web developers include these pages in the website.
Web agencies should stress the importance of proper website policies but let the client decide what they’d like to do. Tools like this free Website Policies Waiver can help you protect your agency by informing your clients that it is their responsibility to create policies and keep them up to date.
- Have an “About Us” page that lets you know the team behind it. Make sure a privacy attorney is involved with the company!
- Adapt as you answer questions about your website/business. Privacy laws have many conditional-based disclosures; therefore, a good generator will change its questionnaire based on how you answer particular questions.
- Have upfront, easy-to-understand pricing. Website policies are complex enough. Pricing should be straightforward.
- Update website policies automatically as privacy laws change. Six new laws have gone into effect in 2023. Many more have been passed and will be enacted over the coming years. Each of these laws has new disclosure requirements which you may be required to provide.
Many generators have an agency partner program now. Find a provider that invests its time into helping you (the agency) learn about the basics of policies, gives you a free license, and helps you educate your clients on what they can do for their own policies. We recommend embracing these regulations in the web design industry as you can give more value to your customers as you help protect them.
The way legal statements appear on websites depends on various factors. Some policies require consent through a clear affirmative act. The affirmation may involve checking a box before submitting personal information. However, checkboxes are not always necessary.
Another factor is the website owner’s design goals. In fact, software tools allow for presenting privacy policies in an appealing way that aligns with the brand. And if your agency works with WordPress, you’ll need versatile plugins to incorporate the statements with policies information nicely.
Footer and header
Another option for presenting privacy policies is by using pop-ups. JetPopup is a versatile solution for building and customizing all types of pop-ups suitable for different purposes. For example, full-page pop-ups are ideal for displaying full information about the data collected on the site. Smaller pop-ups are for shorter privacy notices, such as GDPR compliance. They can appear in the middle of a screen as lightboxes or narrow bars at the top or bottom of a web page.
The advantage of pop-ups is that you can configure them to appear every time a user opens a new page, guaranteeing that they know about the policies.