JetFormBuilder vs. Fluent Forms: Comparing WordPress Forms Plugins (2025)

Forms are an essential part of any WordPress website. Contact forms, registration forms, surveys, and feedback forms—these are just a few examples of the tools you’ll need if you manage a website. You can insert forms anywhere—on landing pages, sidebars, pop-ups, or even inside blog posts—to suit your needs and enhance your site’s functionality.

In this article, we’ll take a closer look at two popular plugins for building forms in the WordPress ecosystem: JetFormBuilder and Fluent Forms. JetFormBuilder offers a block-based approach that easily integrates with the WordPress Block Editor (Gutenberg), empowering users to create feature-rich and dynamic forms. On the other hand, Fluent Forms is renowned for its drag-and-drop simplicity, making form building quick and intuitive for users of all skill levels. 

This comparison will show the strengths and weaknesses of both plugins, focusing on their features, pricing structures, and ease of use. Whether you’re a beginner looking for simplicity or an advanced user seeking flexibility, this guide will help you decide which plugin best suits your needs in 2025.

Table of Contents

• What Types of Forms Can You Build?
• Unique Features and Functionality
• User Interface and Ease of Use
• JetFormBuilder vs. Fluent Forms Pricing and Plans
• Support and Documentation
• FAQ
• Making the Right Choice

What Types of Forms Can You Build?

Forms are a cornerstone of websites, serving as a crucial tool for communication, data collection, and user interaction. At their core, forms allow website visitors to share information directly with site owners, whether it’s a simple inquiry, a registration request, or a transaction.

Building forms in WordPress has never been easier, thanks to plugins. These tools allow users to create everything from simple contact forms to complex multi-step forms with ease. But which plugin, JetFormBuilder or Fluent Forms, supports the widest range of forms for your needs? Let’s see a comparison table of the types of forms each plugin can handle.

JetFormBuilder and Fluent Forms demonstrate exceptional capabilities in supporting a wide variety of form types, making them universal choices for WordPress users. Here’s my overall rating based on the comparison table.

My personal rating:

JetFormBuilder: ⭐⭐⭐⭐⭐ 4.9/5 

Fluent Forms: ⭐⭐⭐⭐⭐ 4.8/5 

Unique Features and Functionality

I’ve already covered the types of forms you can create with these plugins. Now it’s time to dive into the core features that make each plugin a good choice for building forms in WordPress. Let’s explore the top 5 features offered by JetFormBuilder and Fluent Forms and see how they contribute to creating the perfect form.

JetFormBuilder’s main features

#1 Focus on dynamic content

JetFormBuilder transforms form submissions into automated workflows with its range of post-submit actions. These actions, triggered after a form is submitted, handle tasks like saving form records, sending emails, or redirecting to pages. With 12 actions available in the free version, you can set up complex processes. Dynamic content features make the plugin highly flexible and user-centric. Hidden fields can fetch values like the current date or user email, powering conditional visibility and formulas. Calculated fields support advanced formulas that include field values or post-meta. Additionally, Checkbox or Select fields can dynamically pull data from posts or taxonomy terms, ensuring forms are not only functional but also adaptable to specific user needs.

#2 AI form builder

JetFormBuilder’s AI-powered form generator allows users to create fully structured forms instantly by simply describing the type of form needed. Whether it’s a contact form, registration form, quiz, feedback form, medical history form, or event registration form, the AI automatically generates all necessary fields and buttons. This feature streamlines form creation, making it faster and more efficient for any website project. 

#3 Pro add-ons

Pro add-ons unlock a range of advanced features, offering enhanced functionality and integrations that take your forms to the next level. With these add-ons, you can create more complex and highly customized forms tailored to your specific needs. PDF generation upon form submission, where submitted data is converted into a PDF. Other add-ons offer tools for saving form progress, scheduling forms, limiting responses, and integrating with email marketing platforms like MailPoet, ConvertKit, and MailerLite. Payment-related add-ons such as PayPal Recurring Payments and Stripe Integration streamline eСommerce setups, while CRM and sales tools like HubSpot and WooCommerce integration help manage leads and transactions.

#4 Lead generation and contact forms

Lead generation and contact form features combine security, user convenience, and efficient data management to optimize your WordPress forms. With tools like CAPTCHA, Honeypot, and GDPR compliance, it blocks spam and ensures responsible data handling. Input sanitization prevents invalid or malicious submissions, while features (like save form progress and masked input) enhance the user experience by allowing partial form submissions and guiding data entry with preformatted fields. Additionally, the ability to save and export form records streamline data analysis and integration with external tools. 

#5 Spam protection

JetFormBuilder’s spam protection feature offers comprehensive security for your WordPress forms, integrating multiple tools to block bots and abusive activities. It supports Turnstile, Honeypot, reCAPTCHA (v2 and v3), hCaptcha, and Friendly Captcha, giving you flexible options to tailor spam prevention to your needs. 

JetFormBuilder provides the perfect balance of simplicity and advanced capabilities, catering to both beginners and experienced users.

My personal rating:

JetFormBuilder: ⭐⭐⭐⭐⭐ 5/5 

Fluent Forms’ main features

#1 Ready input fields

With over 60 input fields tailored to specific needs, Fluent Forms simplifies the process of creating universal forms. From basic text inputs to advanced functionalities like file uploads and coupons, it offers everything you need to build professional forms easily.

#2 Drag-and-drop form building

Fluent Forms simplifies form creation with its drag-and-drop builder, letting you design everything from basic contact forms to advanced multi-step forms in minutes. No coding skills are needed—just a few clicks to customize your forms exactly the way you want.

#3 ChatGPT integration

Now, the plugin integrates ChatGPT to enhance your form-building experience. With AI-driven prompts, you can quickly create customized forms, streamlining the process and saving time. Plus, the integration empowers you to craft smarter, more personalized confirmation messages, delivering a more engaging and interactive experience for users. 

#4 Spam protection

Fluent Forms provides strong security features to protect your forms from spam and malicious attacks. It offers Akismet, Turnstile, Honeypot, reCAPTCHA (v2, v3), and hCaptcha, which effectively block bots and spammers. GDPR compliance is built in, ensuring proper user consent for data collection. With these intelligent security measures, Fluent Forms ensures a secure experience for both site owners and users, eliminating unwanted submissions and maintaining data integrity.

#5 Advanced form validation

Applying advanced validation rules that prevent irrelevant or incorrect submissions maintains data accuracy. This feature ensures that only valid and meaningful data is captured through your forms.

With its rich feature set and user-focused design, Fluent Forms is a top-tier solution for creating secure, efficient, and engaging forms.

My personal rating:

Fluent Forms: ⭐⭐⭐⭐⭐ 5/5 

User Interface and Ease of Use

Let’s move on to the most exciting part—the interface and ease of use. Let’s take a closer look at which plugin is more intuitive and user-friendly so you can decide which one works best for you.

JetFormBuilder’s user interface

As soon as you click “Add New Form,” JetFormBuilder provides a selection of pre-designed templates that you can use as a foundation for your forms. If none of the options suit your needs, you can create a custom form from scratch, tailoring it to your specific requirements. One handy feature is a direct link to the form creation documentation right at your fingertips.

Once you’ve selected the desired form, you can easily modify it to suit your needs. The JetFormBuilder settings panel provides options such as field layout, submit type, enabling validation, and much more.

A particularly impressive feature is the ability to generate forms using AI. All you need to do is provide a clear prompt detailing the type of form, required fields, and any specific needs. If the prompt isn’t accurate or the result doesn’t match your expectations, you can easily go back, revise the prompt, or customize the form manually. Tips for crafting effective prompts are also available below.

Voilà! With just a few clicks, your form is ready. If you need to make any adjustments, all the necessary settings are conveniently available in the right-hand panel.

JetFormBuilder leaves a positive impression due to its user-friendly nature. It’s truly suitable for beginners who are just starting to explore the world of plugins and WordPress. The interface is intuitive, allowing users to create forms quickly without requiring extensive experience or knowledge.

However, it’s worth noting that the settings panel could be more organized. With the abundance of options, users can easily feel overwhelmed, especially if it’s their first time working with forms. It would be helpful if the settings were divided into tabs, such as “General Settings,” “Customization,” and “Payment Settings.” Adding icons next to each field would also improve navigation and make it easier to locate specific options. These improvements would enhance the plugin’s usability and make it even more accessible for all types of users.

My personal rating:

JetFormBuilder: ⭐⭐⭐⭐ 4.5/5 

Fluent Forms’ user interface

Now, let’s take a look at the form creation process in Fluent Forms. Just like in JetFormBuilder, the first thing you see are the available templates, from which you can choose the most suitable one. What stands out here is that Fluent Forms has thoughtfully organized the templates into categories and provided visual previews, allowing you to see how each template looks instantly. It is a big plus, as it helps you quickly navigate and select the option that best fits your needs.

After selecting a ready-made template or creating your own form, you move on to the settings. The settings interface is highly organized and user-friendly. The top panel allows you to edit the form itself as well as internal settings and integrations without leaving the page, which saves a lot of time.

On the right panel, additional options are available to customize your form to fit your needs. You can easily add new fields, including advanced fields, set the number of columns, add payment fields, and customize input fields. This flexibility enables you to create the perfect form for any scenario, providing a seamless and efficient user experience.

Let’s examine the internal form settings more closely. In this section, you can customize the message users receive after submitting the form, choose the confirmation type, and configure scheduling and restriction settings.

A particularly handy feature is the ability to write your own CSS code directly within the form settings, allowing you to tailor the design to your specific needs. Additionally, if you have the premium version, you can set up integrations with other services, greatly enhancing the plugin’s functionality.

Undoubtedly, this plugin’s interface and user-friendliness are top-notch. Everything is designed with precision, making it clear and accessible to users of any skill level. The ease of configuration and speed of operation are particularly noteworthy. The Fluent Forms team has truly excelled in creating a plugin that is convenient and adaptable for every user.

My personal rating:

Fluent Forms: ⭐⭐⭐⭐⭐ 5/5 

JetFormBuilder vs. Fluent Forms Pricing and Plans

When selecting a WordPress form builder, you need to consider the features included in each plan to choose one. JetFormBuilder and Fluent Forms offer different pricing plans, and understanding these can help you choose the best option for your website needs. Let’s dive into the details of their free and paid versions to find out which plugin offers the best value.

Free versions

Having access to a free version is a fantastic way to test a plugin before committing financially. Here’s how JetFormBuilder and Fluent Forms differ in this aspect:

• Fluent Forms offers a free version with limited features. It is ideal for basic forms like contact forms, subscription forms, or surveys. The free version allows users to experiment and decide if the plugin’s interface and capabilities align with their needs.

• JetFormBuilder is a free plugin available on WordPress.org, offering around 90% of its powerful features at no cost. Paid add-ons are optional and extend functionality but aren’t essential for most tasks. For premium add-ons, JetFormBuilder includes a 30-day money-back guarantee, letting you test them risk-free.

Paid plans

Here’s an analysis of the paid plans for JetFormBuilder and Fluent Forms:

JetFormBuilder’s pricing is comparatively lower across all tiers, making it a cost-effective choice, especially for long-term projects due to its lifetime plan that includes 20 other very powerful Crocoblock plugins. 

Feature-based pricing guide

If you’re looking for specific features or forms, this table helps identify which plan is required for each plugin and its associated cost:

JetFormBuilder and Fluent Forms cater to different audiences. Fluent Forms offers a free version, but it comes with significant limitations, including restricted styling options. In contrast, JetFormBuilder provides most of its powerful features in its free version, offering unparalleled flexibility without requiring a paid plan. For those seeking even more functionality, JetFormBuilder’s affordable paid plans, coupled with a 30-day money-back guarantee, provide a low-risk opportunity to unlock advanced options. Depending on your feature requirements, either plugin can be the perfect solution for your WordPress forms.

My personal rating:

JetFormBuilder: ⭐⭐⭐⭐ 4.8/5

Fluent Forms:  ⭐⭐⭐⭐ 4.5/5

Support and Documentation

JetFormBuilder’s support and documentation

What truly sets Crocoblock apart is its exceptional support team, and the praise is well-deserved. The team is always ready to assist, clarify, or resolve any issues you face while using the plugin. If you require a meeting call for more complex matters, the Crocoblock team is happy to arrange it.

Equally impressive is the documentation. It covers nearly every use case you might need and includes visual examples to help users easily understand how to replicate specific scenarios. Additionally, the must-have feature is video tutorials. Their YouTube channel provides answers to all your questions, which is especially helpful for beginners.

My personal rating:

JetFormBuilder: ⭐⭐⭐⭐⭐ 5/5 

Fluent Forms’ support and documentation

Fluent Forms boasts extensive and detailed documentation. All my questions found solutions, and the visual examples made it easier to understand complex scenarios. Another major plus is the availability of video tutorials on their YouTube channel, which is very convenient for WordPress beginners.

As for support, Fluent Forms provides a chatbot where you can ask questions. However, when I sent a simple query, it took 1.5 hours to receive a response — a bit slow. The replies come both in the chat and to your email, which is helpful for keeping track of the information. However, compared to JetFormBuilder, where responses arrive within 2–5 minutes, and you can immediately book a Zoom meeting with the support team, Fluent Forms falls short in this aspect.

My personal rating:

Fluent Forms: ⭐⭐⭐⭐ 4/5 

FAQ

Making the Right Choice

In conclusion, both JetFormBuilder and Fluent Forms offer exceptional value in their respective domains. If you’re looking for an advanced, customizable solution that focuses on dynamic content and flexibility, JetFormBuilder takes the lead with a slightly higher rating in unique features and support. It is perfect for developers or users with more technical expertise who need advanced functionality and control.

However, Fluent Forms stands out for its ease of use, intuitive interface, and top-notch performance for businesses prioritizing lead generation, automation, and simplicity. While it earns slightly lower marks for integration and pricing, it offers a seamless experience that makes form-building a breeze for non-technical users.

Ultimately, the choice comes down to the type of project you’re working on. JetFormBuilder is your best option if you need power and customization, while Fluent Forms is the go-to plugin for ease of use and marketing automation. Both are excellent choices, so assess your goals and technical needs before making your final decision.