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Wishlist in WooCommerce: Best Practices and Examples
Anastasiia Usichenko
WordPress Copywriter
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Wishlist in WooCommerce: Best Practices and Examples

Have you ever had a situation where you didn’t know what to get your friend, relative, or loved one for a birthday, New Year’s Eve, or Valentine’s Day?

Customers of different businesses have had it as well. Everyone goes through such a situation at least once in their lifetime. Forty percent of customers think their shopping experience would be better if retailers offered a wishlist where they can save items they’re interested in. So, if you are considering adding a WooCommerce wishlist to the website, the answer is obvious – you should absolutely do it. 

This feature improves the user experience, increases the number of people who return to complete their purchases, and boosts sales.

Some people don’t make a buying decision right away. They research different options and compare and save the products they like. If the site has a wishlist, and the site owner sends favorable offers to those who have saved items, it increases sales.

In this article, you will see some interesting examples of such wishlists and the main functional elements worth adding to create a well-performing wishlist.

Table of Contents

Why Do You Need to Add a Wishlist to the WooCommerce Website?

Wishlist is a place where people save their favorite products. That means it fulfills one of the most essential functions: showing you which products interest the website visitors. And you can analyze what will be relevant to whom at different times.

The second important thing a wishlist does is promote the WooCommerce store through social sharing. People share their favorite products with friends, and thus, you get free advertising.

Another essential advantage of wishlists is customer retention. One can look at a most-wanted product and forget it the next moment. If they added something to the wishlist, you can remind them about the product or offer a discount after a while. It is a way to keep a customer.

What’s Worth Adding to the Wishlist Page?

Wishlists can be created in several ways, using either code or dedicated wishlist WooCommerce plugins. The bright representatives would be JetEngine and JetCompare&Wishlist. The second method is more straightforward and suits most sites.

💡 Here is Zolden, a dynamic template by Crocoblock. You can try the wishlist functionality by yourself. 

Whatever your choice, when creating a wishlist, you should pay attention to such features:

  • ability to view statistics on additions to users’ wishlists;
  • capability to send reminders and discount messages;
  • possibility to share a wishlist on social networks;
  • one-click ordering;
  • ease of use.

Wishlists can be created based on cookies, local storage, or user accounts. The first option is simpler because the user doesn’t have to register but can add something as a guest. It has both advantages and disadvantages since some functionality (for example, synchronization between devices) does not work, and you have also missed such a great opportunity to hook a client and collect their contact information for future promotions and other marketing activities.

A wishlist works well for any store and helps to increase sales, as well as evaluate which products are the most interesting and popular and which are not in demand.

By the way, if you haven’t decided yet which plugin to use to create a WooCommerce Wishlist page on your site, we have collected 8 WooCommerce Wishlist Plugins just for you. 😉

4 Exciting WooCommerce Wishlist Examples 

Pure Essence

Pure Essence wishlist page

The first example is a cosmetics and accessories store. Here, one has the opportunity to add items to a custom wishlist. After website users go to the wishlist page, they can share the goods on social networks, copy the link to their wishlist, or add the goods to the cart.

This way, users can tell their friends about their favorite products, buy them immediately, or return to the page when they are ready to purchase.


ModCloth wishlist

This wishlist deserves special attention because it is very user-friendly. After a potential buyer saves an item to their wishlist, they have several options at once:

  • select the size and proceed to pay for the item;
  • share the wishlist on social networks or by email (for registered users);
  • sort items into multiple lists.

This functionality and organization feature is very convenient and intuitive for users.


Myer wishlist example

The following wishlist example is basic-looking, but it has one interesting detail. After adding items to the wishlist, the user sees them all in one place with price and volume, and below, the store reminds the user that the person can get a bonus gift.

This way, the user has more incentive to complete the purchase.

The functionality of wishlists is about the same. Still, you can add different features needed for a particular project, change the design and location of buttons, or consider special product offers in the wishlist.


Watchard wishlist example

Watchard provides another example of a simple wishlist. Here, you can review the products added to favorites, order directly from the list and go to the cart, see the product ratings and compare them, or send a wishlist to someone by email.

Watches can be an excellent gift for a holiday.

Bonus Tips for a Perfect Wishlist 

Here are some tips to help you make wishlists a more effective marketing tool. 

  1. Motivate customers to compile a wishlist to secure their coveted items.
  2. Provide customers the chance to seize exclusive, time-limited discounts when items from their wishlist become available at reduced prices.
  3. Incentivize users to share their wishlists on social media platforms, allowing them to win enticing rewards.
  4. Prompt shoppers to purchase by presenting special bundle deals on multiple items from their wishlists.
  5. Place a “recently viewed” block right on the wishlist page so that people can easily add the liked items to their favorites and then buy them with a higher probability.


How do I add a wishlist to a WooCommerce website?

You can do it with code or WordPress wishlist plugins. There are many such plugins, the most popular being JetCompare&Wishlist, WooCommerce Wishlists, JetEngine, Wish List for WooCommerce, etc.

Why add a wishlist to your website?

It’s one way to increase sales and introduce people to your WooCommerce store.

Is there a standard wishlist in WordPress?

No, there is no such standard functionality there. You need to use additional plugins.

In Conclusion

Wishlist is a great tool for any WooCommerce website if you have a strategy for using it.

In this article, you have seen some exciting examples of functionality you can try to implement for your own project.

Remember that the main thing in a wishlist is its usability and the ability to analyze it. Because if you can’t analyze what people add to their wishlists, you lose some essential analytical and commercial data, which is paramount for a best-selling eCommerce shop.