It’s fair to say that everything around us is competing for our attention – often with the goal of turning that attention into profit. Websites are no exception, and one of the primary ways users interact with them is through forms. But even when someone starts filling out a form, their attention can easily drift away. That’s why it’s crucial to make forms as engaging and interactive as possible.
In this article, I’ll explore strategies to make WordPress forms more interactive and keep users engaged.
Table of Contents
- Conversational Multi-Step Forms
- JetFormBuilder Combined With Other Plugins
- Dynamic Content in Forms
- Dynamic Visibility
- Conditional Logic in WordPress Forms
- Forms With Hierarchical Select
- Illustrated Checkbox Fields
- FAQ
- Wrapping Up
Conversational Multi-Step Forms
You can make forms interactive and feel natural if you add conversational tone and multi-step form functionality. It’s easy to achieve with JetFormBuilder plugin.
Instead of overwhelming users with a long list of fields, break the form into multiple steps, guiding them through the process one question at a time. A conversational tone makes the experience feel more personal and engaging, reducing friction and increasing completion rates. With JetFormBuilder, you can easily create dynamic multi-step forms with conditional logic, ensuring users see only the fields relevant to them. This not only improves user experience but also boosts conversions by making the form feel less like a task and more like a guided conversation.
Here are some tips to follow when creating such forms:
- Use a progress indicator. Show users how far they’ve come and how much is left. This reduces frustration and keeps them motivated to complete the form.
- Keep each step simple by limiting it to one or two related questions to avoid overwhelming users. A clean, focused design improves engagement.
- Use natural language and personalization and, instead of robotic labels, phrase questions conversationally. If possible, personalize the form by pulling in known user data (e.g., “Hi [Name], what service are you interested in?”).
- Implement smart conditional logic by showing only relevant fields based on previous answers. This makes the form feel intuitive.
- Ensure smooth mobile experience by using large buttons, easy navigation, and auto-focus for better usability.
📚 Learn more about achieving great results with multi-step forms using JetFormBuilder here.
JetFormBuilder Combined With Other Plugins
JetFormBuilder is a plugin built for the Block Editor (Gutenberg), which is the official and native editing tool in WordPress. Since it fully integrates with the Block Editor, JetFormBuilder provides developers with extensive opportunities for customization and advanced functionality.
It gives a lot of opportunities to combine the plugin with many other tools. For example:
- social login plugins;
- Block Editor add-ons, e.g. to add animations to form sections;
- membership dashboard with JetEngine;
- booking by JetBooking;
- appointments by JetAppointment.
It’s not only about making the forms interactive but also about adding powerful functionality to forms and bringing them to another level.
Dynamic Content in Forms
If you have JetEngine installed and activated on your site, along with the JetFormBuilder, a lot of form opportunities are already covered by this duo. One of them is dynamic content, and here are just some of the ideas:
- Personalisation in the forms – combine standard Block Editor fields with Dynamic Tag functionality to pull dynamic content. Let’s say, you want to greet the registered customer, and call them by name. To do so, use the JetEngine’s Dynamic Tag functionality or its Dynamic Field block.
- Fetching dynamic content in the multi-select forms. JetFormBuilder has functionality to fetch content dynamically, basically retrieve any content that is already on your website, and populate form fields using it. It can be other fields’ values, content from other posts, and particularly meta fields on your website, as well as the current post meta fields.
📚 Read this comprehensive guide on populating forms with dynamic data. - This use case is actually part of the previous topic, but it’s particularly useful for WooCommerce websites. Read this guide on creating a custom coupon system using JetFormBuilder with JetEngine.
Dynamic Visibility
You can have dozens of conditions for displaying particular form fields or just any additional form elements (texts, images, dynamic fields) using JetEngine’s Dynamic Visibility feature. It’s possible to show or hide a block depending on the user role, day of the week, post type, post category, post author, query results, post hierarchy – you name it.
Continuing the topic of personalization in forms, my example for the dynamic visibility feature is about greeting the user depending on the time of day. You can display “Good morning,” “Good afternoon,” or “Good evening” depending on the current time. This small touch makes customers feel valued.
Click on the “eye” icon when any of the form sections are active and set up a dynamic visibility rule (remember, this is a JetEngine feature, so you should have it installed and activated).
Conditional Logic in WordPress Forms
If you have all the tools in JetFormBuilder, why not take advantage of conditional logic in your forms? And why not combine it with a multi-step structure for even better user experience?
Here is my clinic form, where I offer a free consultation to registered clients. First, I personalize the experience by greeting them by name with a dynamically generated message. Then, I give them the option to sign up for a free consultation in their chosen department.
I used JetFormBuilder’s Conditional Blocks. If the first answer is “Yes,” the form displays a list of medical departments (dynamically generated from the Department categories). If the answer is “No,” the customer still receives a discount code.
Here’s how it looks on both the back end and front end.
Conditional logic is a really powerful feature when it comes to any customer-oriented forms. The fact that JetFormBuilder has a container where you can place many fields, and assign conditions (not to do it for every individual form field) and the huge variety of conditions is what makes this functionality really powerful.
By the way, you display or hide such containers not only depending on the other fields’ values but also assign a render state to the blocks and then set up visibility depending on it. The great example is when you create a login form, but it can turn into the password-recovery one using the render-state feature. In simple terms, you fit two forms in one, without multi-step or conditional functionality.
📚 Check this article and video tutorial there to learn how it works.
Forms With Hierarchical Select
In many cases, a hierarchical select functionality is something you can’t do without. JetFormBuilder’s developers got you covered and created the Hierarchical Select add-on.
Depending on the previous selected item, you get a list of child items. For more information, read this guide on how to create it, but it’s very intuitive and straightforward – with the add-on, you get a new block called “Hierarchical Select” and just use it.
Illustrated Checkbox Fields
You can enhance standard Checkbox or Radio fields by adding images. With JetFormBuilder’s Advanced Choices field, you can use images alone or combine them with selection controls for a more interactive experience.
You can assign a certain number in a dedicated hidden “Value for calculated field” input. This is perfect for quizzes, as based on the calculated result, you can display quiz outcomes by applying conditional logic, send specific emails, or redirect users to a particular page upon form submission.
📚 Read this article on how to create a BuzzFeed-like personality quiz with JetFormBuilder.
FAQ
Interactive forms improve user engagement, reduce drop-offs, and increase conversions by making the experience smoother and more engaging. Features like multi-step forms and conditional logic create a more personalized flow.
You can use plugins like JetFormBuilder to build multi-step forms with a conversational flow easily. This helps break down long forms into smaller, digestible steps, improving completion rates.
Conditional logic dynamically shows or hides form fields based on user input. This keeps forms relevant, reduces clutter, and ensures users only see fields that apply to them.
Wrapping Up
Making your WordPress forms interactive isn’t just about aesthetics – it’s about keeping users engaged, reducing drop-offs, and improving conversions.
By using dynamic content, hierarchical selects, auto-fills, as well as multi-step forms, conditional logic, and a conversational approach, you can create a seamless and personalized experience. With tools like JetFormBuilder, adding interactivity is easy and effective. Start optimizing your forms today and turn them into a powerful engagement tool!
