Instagram has become a powerful tool for showcasing your brand, personality, or creativity. With over 2 billion active users monthly, Instagram offers an unprecedented opportunity to reach a broad audience and connect with potential customers, fans, and followers.
Integrating your Instagram feed with your website can be a key factor in the success of your online presence. However, embedding an actual Instagram feed might seem daunting. This is where plugins come in handy. With various free and premium plugins for Block Editor, Elementor, and Bricks Builder, you can easily and seamlessly add dynamic and visually appealing Instagram feeds to your site.
In this article, we will explore the 13 best Instagram WordPress plugins for Block Editor, Elementor, and Bricks Builder, providing you with a clear understanding of their capabilities, features, and benefits. With the right Instagram plugin, you can effortlessly integrate your dynamic Instagram content into a WordPress site, capturing visitors’ attention, increasing engagement, and expanding your digital influence.
Table of Contents
- What Is an Instagram Plugin?
- Why Do You Need WordPress Instagram Plugins on Your Website?
- How to Choose an Instagram Plugin?
- The Best WordPress Instagram Plugins Compared
- FAQ
- Sum Up
What Is an Instagram Plugin?
An Instagram plugin, also known as an Instagram aggregator, connects an Instagram account and a website. It is like a special tool that reaches out to Instagram and fetches the content you specify, like photos, videos, or even posts with specific hashtags. This content is displayed in a visually appealing and customizable format on a WordPress website.
Various Instagram plugins are available, catering to different needs and technical expertise. Some offer a simple way to embed your entire Instagram feed, while others allow for more granular control. You can showcase specific posts, filter by hashtags, or even create shoppable galleries with an eCommerce store connected to your website. Essentially, these plugins take the legwork out of manually copying and pasting content, ensuring your website stays updated with your latest Instagram creations.
Why Do You Need WordPress Instagram Plugins on Your Website?
In today’s digital landscape, websites must be engaging and visually stimulating to capture attention. Instagram plugins offer a powerful way to showcase your brand’s personality and connect with your audience on a deeper level.
Integrating a dynamic Instagram feed directly into your website can achieve several key benefits. Firstly, it boosts user engagement. Eye-catching visuals like photos and videos naturally draw visitors in, encouraging them to explore your website further. Secondly, Instagram plugins can act as a powerful marketing tool. You can subtly promote products or services by strategically displaying specific posts or using relevant hashtags, potentially converting interested visitors into paying customers. Ultimately, Instagram plugins transform your website from a static information portal into a vibrant, interactive experience that fosters brand loyalty and drives results.
How to Choose an Instagram Plugin?
So, you’ve decided to harness the visual power of Instagram to elevate your WordPress website. However, with a vast array of WordPress Instagram plugins available, selecting the right one can feel overwhelming. Here’s a breakdown of key factors to consider when choosing the right Instagram feed plugin for your WordPress site:
1. Features. Consider the functionalities you need. Do you simply want to display your entire feed or require more control? Look for features like:
- Feed filtering: filter content by hashtags, mentions, or specific posts.
- Layout options: choose from grid, carousel, masonry, or other layouts that complement your website design.
- Customization: modify colors, fonts, and spacing to integrate the feed with your website’s aesthetic seamlessly.
- Shoppable galleries: if you sell products, choose a plugin to link Instagram posts directly to product pages.
- Analytics: track the performance of your Instagram feed to see what resonates with your audience.
2. Ease of use. If you’re not tech-savvy, opt for a plugin with a user-friendly interface and clear setup instructions. Look for plugins that offer drag-and-drop functionality or shortcode embedding for easy integration.
3. Design. Choose a plugin that offers various design options to match your website’s visual style. Consider responsiveness, ensuring the feed displays well across different devices (desktop, mobile, tablet).
4. Budget. Instagram plugins are available on both a free and paid basis. Free options typically offer basic functionalities, while paid plugins may provide a wider range of features, advanced customization options, and priority support.
4. Customer reviews. Reading user reviews can provide valuable insights into the plugin’s reliability, performance, and ease of use. Look for plugins with positive reviews and a good track record.
By considering these factors, you can choose the Instagram plugin that best suits your website’s needs and helps you leverage the power of Instagram to enhance your online presence.
The Best WordPress Instagram Plugins Compared
Many outstanding Instagram plugins are available for Block Editor, Elementor, and Bricks Builder. I’ve curated a selection of the top plugins to help you find the perfect fit for your needs.
Smash Balloon (Freemium)
🏆 Best for easily displaying social media content on a WordPress website.
Smash Balloon is a WordPress plugin that offers extensive integration capabilities for popular social media content on your website. It supports a wide range of platforms, including Instagram, Facebook, Twitter, YouTube, TikTok, and Reviews, allowing you to effortlessly share posts, photos, videos, reviews, and more with your visitors. You don’t need any technical expertise to set up the plugin. Its intuitive interface and step-by-step instructions make the integration process quick and easy. The plugin also boasts a high rating on WordPress, with 4.9 out of 5 stars. This rating reflects users’ trust and respect for the plugin, appreciating its functionality, reliability, and ease of use.
Key features:
- display photos from multiple Instagram accounts in a single or separate feeds;
- fully customizable;
- GDPR compliance;
- drag-and-drop customizer;
- includes “Follow on Instagram” and “Load More” buttons.
Pricing: the free version is available. You must purchase the Pro plan for more advanced features, starting at $98/year.
Pros:
- adjust width, height, photo count, columns, background color, spacing, and more;
- display photos in small, medium, or full size from your Instagram feed;
- arrange your Instagram photos by date or in any random order;
- custom CSS;
- easy to set up.
Cons:
- some users complain that this plugin may slow down a website.
JetElements (Premium)
🏆 Best for businesses and influencers who rely on social media engagement.
JetElements is a robust and versatile plugin for Elementor, designed to significantly expand its capabilities by providing a wide range of advanced widgets and design elements. With over 40 widgets, including carousels, pricing tables, countdown timers, and more, JetElements allows users to create highly customized and visually appealing websites easily. Each widget is designed to be fully responsive and cross-browser compatible, ensuring that websites look great on any device and perform well across all major web browsers.
The Instagram Feed widget enables users to seamlessly add an attractive Instagram feed to their websites. This integration enhances the website’s visual appeal and encourages visitors to engage with the brand’s social media presence, fostering a more connected and interactive user experience.
Key features:
- offers over 40 widgets;
- customize the feed to align with your design;
- seamlessly integrates with Elementor;
- widgets are designed to be fully responsive, ensuring they look great on all devices.
Pricing: JetElements costs $43/year.
Pros:
- supports integration with other popular plugins and tools;
- offers a robust set of features for an affordable price;
- comprehensive support and detailed documentation.
Cons:
- no free version.
Jetpack (Freemium)
🏆 Best for users who want to improve their site’s security, performance, marketing, and design
Jetpack is a comprehensive plugin designed to enhance the functionality of WordPress websites. Renowned for its reliability and extensive features, Jetpack has garnered a massive following with over 4 million active installations.
The Instagram feed feature within Jetpack allows users to integrate their Instagram content directly into their WordPress websites. This functionality lets site owners display their latest Instagram posts, creating a dynamic and visually appealing addition. Users can customize the feed’s appearance to match their site’s aesthetics, ensuring a cohesive look.
Key features:
- oEmbed support;
- a real-time update of the newest Instagram posts;
- security features to protect the website from malware, spam, and other threats;
- marketing tools such as email marketing and SEO.
Pricing: you can install a plugin for free with basic features. To take advantage of more features, upgrade to a paid plan for €18.95/month or €45.95/month.
Pros:
- seamlessly integrate Instagram images, posts, and links;
- supports a lot of platforms such as Facebook, LinkedIn, Mailchimp, Calendly, and WhatsApp;
- includes simple instructions for using the plugin;
- customize the look of the feed as you prefer.
Cons:
- some of Jetpack’s most powerful features are only available on the paid plans.
Social Feed Gallery (Freemium)
🏆 Best for engaging the audience by showcasing dynamic content on WordPress websites.
Social Feed Gallery is a WordPress plugin by QuadLayers that allows you to integrate an Instagram feed into your WordPress site. It offers a user-friendly interface and multiple customization options. With Social Feed Gallery, users can choose from gallery or carousel layouts and customize the appearance of their feed. Other features include automatic updates, responsive design, and a customizable lightbox.
Key features:
- automatic updates with the latest posts;
- gallery or carousel layouts of the feed’s appearance;
- multiple Instagram user accounts (Pro version);
- showcase your content using a customizable lightbox on your website.
Pricing: free. The premium plan costs $49 annually for one site activation, $99 annually for five site activations, and $149 annually for unlimited site activations.
Pros:
- option to customize your feed;
- uses caching to reduce requests and speed up loading times;
- automatically generates and saves your Instagram access token;
- user-friendly interface;
- responsive design from mobile to desktop.
Cons:
- exclusive features are available in the premium version.
Photo Gallery by 10Web (Freemium)
🏆 Best for anyone seeking to elevate their online visual storytelling.
The Photo Gallery by 10Web enriches WordPress websites with seamless integration of Instagram photos and galleries, offering a dynamic visual experience for users. With over 300,000 downloads and positive feedback from the WordPress community, Photo Gallery by 10Web is celebrated for its ability to effortlessly synchronize Instagram accounts with WordPress sites, enabling users to showcase their Instagram content in beautifully customizable galleries. Whether for personal blogs or professional portfolios, this plugin transforms Instagram feeds into stunning galleries that seamlessly blend with any WordPress theme.
Key features:
- responsive lightbox with 15 slideshow effects;
- unlimited photos and galleries;
- customize feeds due to your needs;
- audio and video support.
Pricing: free. The Basic plan costs $85, the Standard plan costs $100, and the Advanced plan costs $150 for lifetime use of all plugins.
Pros:
- you can specify Instagram feed auto-update interval;
- share photos on Facebook, Twitter, Pinterest, and Tumblr using social sharing buttons;
- create feed in a short period;
- 24/7 live chat support.
Cons:
- it may be buggy.
Essential Addons for Elementor (Premium)
🏆 Best for both beginners and experienced web designers.
Essential Addons for Elementor is a powerful plugin that enhances Elementor’s capabilities by providing a vast array of additional elements and widgets. A standout feature of Essential Addons for Elementor is its Instagram Feed widget, which enables users to effortlessly display their Instagram content directly on their WordPress websites. This widget is perfect for businesses, influencers, and creatives who rely on Instagram to engage with their audience. It offers various layout options and customization settings, allowing users to design a feed that matches their website’s aesthetic. The widget enhances the website’s visual appeal by showcasing real-time Instagram posts. It encourages visitors to connect with the brand on social media, fostering a more interactive and engaging user experience.
Key features:
- 5,000+ pre-made Elementor templates;
- display Instagram posts stylishly in Elementor;
- choose from a variety of layouts, including grid, carousel, and masonry;
- add a “Load More” button to allow visitors to load more posts.
Pricing: the Premium plan costs $349/year and $599/lifetime.
Pros:
- customize your website in every possible way;
- your website stays fast with no extra resources or cluttered code;
- works well with WooCommerce.
Cons:
- no Instagram plugin in the free version.
Spotlight (Freemium)
🏆 Best for users who want to integrate their social media presence into their website seamlessly.
Spotlight enables users to integrate and efficiently display social media photo feeds on their websites. This plugin supports various display options, including blocks, shortcodes, and widgets, allowing for seamless integration into different sections of your site. Key features of Spotlight Social Feeds include real-time synchronization, which ensures that the latest updates from your social media accounts are always displayed on your website. Spotlight Social Feeds supports multiple social media accounts, combining feeds from different sources into a single display. With its straightforward setup and extensive customization capabilities, Spotlight Social Feeds is an invaluable tool for integrating dynamic social media content into your WordPress site.
Key features:
- unlimited Instagram feeds throughout your website;
- connect unlimited Instagram accounts;
- supports photos, videos, reels, and gallery posts;
- enlarge pictures, reels, and videos with a pop-up lightbox;
- “Follow” and “Load more” buttons.
Pricing: a free version is available. The Pro version price starts at $59/year.
Pros:
- blend multiple Instagram accounts into one feed;
- use free pre-designed templates or design your own;
- customize the number of columns and posts for each feed;
- sorts your Instagram posts by date, popularity, or randomly.
Cons:
- some people complain about customer support.
Inavii (Freemium)
🏆 Best for displaying your Instagram feed in a variety of ways.
Imagine seamlessly integrating your Instagram feed, effortlessly showcasing your latest and greatest content. Inavii bridges the gap between your Instagram and WordPress sites, letting you display your feed in stylish layouts that complement your website’s design. Inavii goes beyond aesthetics, empowering you to curate your feed perfectly—filter posts by hashtags, captions, or specific users. Choose from a variety of layouts to match your website’s look.
Display captions to provide context and encourage engagement. Even optimize your feed with relevant keywords for better SEO. With its powerful features and intuitive interface, Inavii empowers you to captivate your audience and amplify your brand’s presence online.
Key features:
- complete widget compatibility with Elementor for editing;
- supports photos, videos, reels, and gallery posts;
- choose the size of displayed photos;
- display captions, likes, and comments counts (Pro);
- offers Grid, Gallery, Row, and Wave layouts to showcase your Instagram feed as you want.
Pricing: free. The Pro plan costs from $39/year to $79/year.
Pros:
- you can personalize your feed header with your account’s avatar;
- click on posts to open them in either a new tab or the same tab based on your preference;
- intuitive and user-friendly user interface;
- there is a moderation option in the Pro version.
Cons:
- the free version offers basic customization options.
Feed Them Social (Freemium)
🏆 Best for creating and displaying social feeds from various platforms.
Feed Them Social is a feature-rich WordPress plugin designed to breathe life into your website by integrating your social media presence. It allows you to effortlessly create and display captivating feeds from popular platforms like Instagram, Facebook, TikTok, and YouTube directly on your WordPress site. This keeps your content fresh and engaging for visitors, potentially increasing dwell time and overall user experience. Beyond simple feed display, Feed Them Social empowers customization. Choose from various layouts to seamlessly blend your social media streams into your website’s design, ensuring a cohesive visual experience.
Key features:
- automatic feed updates when you post on social media;
- works well with Gutenberg Blocks or Classic Editor;
- customizable appearance;
- share buttons for Instagram, Facebook, Twitter, and YouTube feeds.
Pricing: free. For more advanced features, you need to upgrade to a plan for $50/year for one site, $75/year for 2-5 sites, $150/year for 6-25 sites, or $199/year for unlimited sites.
Pros:
- you can view your feed while editing the options;
- secured feed caching;
- compatible with most themes;
- easy to set up and use.
Cons:
- may stop working after updates.
Spectra (Premium)
🏆 Best for beginners, marketers, or professionals.
Spectra breathes new life into the WordPress Gutenberg editor, empowering users to create professional-looking websites with an intuitive drag-and-drop interface. Forget complex coding! Spectra boasts a library of pre-designed blocks beyond the basics, offering everything from stylish buttons and accordions to sophisticated pricing tables and progress bars. This comprehensive toolkit elevates your website’s visual appeal and user experience.
But Spectra’s magic doesn’t stop there. It injects functionality with powerful blocks like content timelines, advanced carousels, and post grids. These dynamic elements help you showcase content captivatingly, keeping visitors engaged. Spectra integrates seamlessly with many popular WordPress themes and plugins, ensuring a smooth workflow and compatibility with your existing setup. So, ditch the limitations and embrace the creative freedom Spectra offers. Build a website that stuns and informs, all without a single line of code.
Key features:
- full design customization;
- supports multiple Instagram accounts;
- connects with major platforms like Facebook, Twitter, Instagram, and LinkedIn.
Pricing: although you can install the plugin for free, Instagram Feed Block is available only in the Pro version for $59 annually for one website.
Pros:
- adjust the column and row counts, along with spacing, to create the ideal grid;
- comprehensive tutorials;
- user-friendly navigation;
- no coding skills are required.
Cons:
- no free version or trial period.
Social Media Feed (Freemium)
🏆 Best for businesses with a strong Instagram presence.
Social Media Feed is a user-friendly plugin that seamlessly bridges the gap between your Instagram profile and your WordPress site. Effortlessly integrate the Instagram feed directly into your website, allowing you to display your latest and greatest photos and videos in responsive layouts that adapt perfectly to desktops, tablets, and mobile devices. You can customize the plugin to include captions alongside your posts, boosting context and encouraging engagement with your audience. Additionally, the plugin allows you to showcase like and comment counts, further enhancing social proof and highlighting the popularity of your content.
Key features:
- one gallery layout template;
- the free version allows the display of up to 50 images;
- add image captions;
- additional features like carousels and masonry layouts (Pro version).
Pricing: free. The premium plan starts at $39 for one site and goes up to $249 for ten websites.
Pros:
- can customize the appearance of the feed (Pro version);
- displays a fully responsive image gallery;
- easy to use;
- a free version is available.
Cons:
- most of the advanced features are available in the Pro version.
WP Social Ninja (Freemium)
🏆 Best for curating a dynamic and engaging online presence.
WP Social Ninja is a WordPress plugin that goes beyond reviews. It lets you integrate social media feeds from Instagram, Facebook, YouTube, and more, keeping your website content fresh and engaging. Choose from various stylish layouts to seamlessly blend your social media streams into your website’s design. Furthermore, WP Social Ninja allows you to add chat functionalities from popular platforms like Messenger and WhatsApp, fostering real-time communication with your website visitors. This two-way interaction can help answer questions, address concerns, and convert visitors into loyal customers.
Key features:
- filter posts by hashtag;
- display multiple feeds;
- customization of the appearance of the feed;
- adjust the header on your site (Pro).
Pricing: basic features are free. You can upgrade your plan for $89/year for a single license, $299/year for an agency license, and $499/year for an unlimited license.
Pros:
- allows you to decorate your website as you prefer;
- enables data caching from Instagram to enhance website speed;
- you can shorten your captions and rearrange the posts (Pro);
- easy to set up and work with the plugin.
Cons:
- most of the functionality is in the Pro version.
Easy Social Feed (Freemium)
🏆 Best for users with no coding knowledge.
Easy Social Feed is a versatile WordPress plugin that seamlessly integrates Instagram content into your website. This plugin allows users to effortlessly display Instagram feeds, creating a dynamic and visually appealing way to engage website visitors with real-time social media updates. The plugin supports multiple Instagram accounts, allowing users to showcase content from various sources in a cohesive display.
One of Easy Social Feed’s key features is its responsive design, which ensures that Instagram content looks great on any device. The plugin offers extensive customization options, allowing users to adjust the Instagram feed’s appearance, layout, and functionality to suit their needs. Features such as lightbox effects for photos, feed filtering, and the ability to hide or show particular elements give users complete control over how their social media content is presented.
Key features:
- change the number of columns, colors, and borders;
- create various skins for displaying the feed in different areas like the page, footer, or sidebar;
- multiple images and videos in a gallery carousel (Pro);
- customization option;
- shortcode generator.
Pricing: free. Pro plan costs $49/annually.
Pros:
- no limitation to display the number of feeds on your site;
- comments on posts on your site in a pop-up (Pro);
- display more photos and videos with the click of a button;
- free trial is available;
- responsive and mobile-friendly.
Cons:
- people complain about the plugin being buggy;
- limited free version.
FAQ
Instagram plugins simplify integrating your Instagram feed into your website, enhancing aesthetics and potentially boosting engagement.
Consider features like layout options, customization tools, caption display, SEO optimization, and compatibility with your website builder.
Yes, most plugins require you to connect your Instagram account to authorize the display of your feed on your website.
Sum Up
We explored various plugins that seamlessly integrate Instagram feeds into your WordPress website. Whether you leverage popular page builders like Elementor or Bricks Builder, you’ll find a solution to showcase your Instagram content and boost website engagement.
Let’s quickly recap the advantages of the plugins we discussed in this article:
- Smash Balloon makes adding various social media feeds (e.g., Instagram, Facebook) to your WordPress site easy. The plugin is known for its good moderation features.
- The collection of JetElements widgets and design elements for Elementor allows for more design flexibility on your WordPress site.
- Social Feed Gallery allows users to effortlessly display beautiful, customizable Instagram photo galleries on their WordPress websites, enhancing visual appeal and engagement.
- Spotlight specializes in displaying Instagram feeds on WordPress, offering strong moderation options.
- Spectra enhances WordPress websites by seamlessly integrating customizable Instagram feeds, offering an attractive and interactive way to showcase social media content.
- Social Media Feed lets users easily integrate and display customizable Instagram feeds on their WordPress websites.
Choose the ideal Instagram feed plugin for your WordPress website, considering factors like budget, desired features, and compatibility with your preferred page builder.
