Marharyta Kaplia
Updated on

5-Star Hotel Website Design: Ideas, Difficulties, Solutions

While the whole world, and the tourist sector, in particular, is on hold, you can prepare for the moment when everything will open again and build the best hotel booking website people have ever seen. ?

But first, let’s remember the thing you need to keep in mind while reading our article and thinking about hotel web design. The first impression counts, so you have no more than 10 seconds to convince the visitor to stay on your website and a bit more time to make them choose your hotel for the vacation. So, to compete with the global travel market, you need a user-friendly website that loads fast, provides valuable content and engaging visual elements, and allows people to book online effortlessly. I know it is quite a challenge to develop a hotel site independently, so I’m here to give you some inspiration and give insights on painless hotel website creation. ?

Table of Contents

Hotel Website Design Inspirations

First things first, let’s review some 5 star hotel website ideas to get the right vector and more enthusiasm about your future hotel website. I prepared a list of the best examples in the field to get the coolest concepts from them.

1. Quinta do Valdalágea

Quinta do Valdalágea hotel website design

The first on our list is the Portuguese hotel in Douro Valley. On the first scroll, the visitor sees a video that represents beautiful nature, winery, hotel design, and outskirts. Honestly, I spent some time watching this video. The website is made in high-contrast colors that match perfectly. The best thing about Quinta do Valdalágea’s website is its excellent storytelling and smooth scrolling. The navigation is also clear, and the book room link is easily noticeable.

2. Borgo Egnazia

Borgo Egnazia hotel website design

The second hotel website also greets the visitor with a beautiful video that shows all the splendors of living in Borgo Egnazia. The page space is divided into four sections; each part leads to the page with particular information about the hotel. When you hover over any section, you can see the video with amazing scenery. The website features a traditional navigation bar in the upper left corner, where you can find the details about amenities. The booking button is located on the right side. Hover the cursor over it, and you’ll see a booking form instantly. Quite an interesting solution.


You can take really eye-catching design ideas for hotel website from this item on our list. This Japanese hotel website features the “weather adaptive” design. Remember the enchanted ceiling in Harry Potter movies that shows the real sky outside? ? It’s pretty the same; in winter, we saw the falling snowflakes and cozy window lights, and in summer…well, we’ll check it in summer then. 🙂 The homepage is concise and well-structured; it provides the blocks with the necessary information and an abundance of fascinating photos. Besides, each image reacts to rollover. The booking button is located in the upper right corner and reacts to the rollover too.

4. Casa Angelina

Casa Angelina Hotel resembles a paradise on the Earth, and its website reflects it through the light and juicy colors of water and white buildings. For the booking button, the developers chose an interesting solution — when scrolling, a semi-transparent panel appears on the right side. Here you can also turn on music to immerse into the atmosphere fully. It is worth mentioning amazing storytelling and proper visualization — big and bright photos of amenities and outskirts. At the bottom of the page, you’ll find a clean and minimalistic weather forecast.

5. The St. Regis Venice

St. Regis hotel website design

On the first screen, the visitor sees impressive images of the Venetian sightseeings and the hotel’s interior details. The vertical scrolling is smooth; it reveals elaborated storytelling, accompanied by a delicate parallax effect. The whitespace of the hotel web design is combined perfectly with impressive high-resolution imagery that presents the splendors of Venetian vacation. The menu is pinned so you can jump to the necessary section right away without scrolling.

6. Ellerman House

Ellerman House hotel website design

The Capetown’s hotel website bet on clean design, much whitespace and simple, but elegant structure. The first screen invites the visitor to review some photos and watch a video about Ellerman. The standard blocks made in a rather minimalistic way are combined with impressive photos of the unique features of the hotel, such as the wine collection, art gallery, and restaurant. The top line is pinned and visible wherever you are on the website. The best feature is the map of the outskirts that resembles the ancient manuscript map and can be switched to the standard Google map view. 

7. Phos Villas

Phos Villas

Phos Villas hotel web design goes far beyond the simple booking functionality. Because it is an outstanding example of storytelling, enhanced by the ravishing parallax effect. While scrolling the website, you can participate in a mini-tour of the Phos region that is accompanied by a stunning interactive visualization. The white book button is located in the right upper corner and is clearly visible against the darkened background.

8. Gramercy Park Hotel

Gramercy Park hotel website design

Like the Gramercy Park hotel itself, its website applies the same approach of sophistication and luxury. Here you can find some 5 star hotel website ideas to impress your visitors. The website uses a dark color scheme, repeating the interior of Gramercy Park Hotel. While scrolling, you can also see a unique slideshow, showing amenities, hotel dining, nightlife, and other hotel’s shticks. A reservation button matches the overall hotel web design, yet, it is not noticeable from first sight.

9. Tofino Resort

Tofino resort hotel website design

Tofino Resort’s portal is one more example of stylish design ideas for hotel website. The first screen greets the visitor with ravishing island views and amazing typography. The clean design with marvelous visuals that come together smoothly is a real joy to see that gives aesthetic pleasure, the storytelling is incredible. The book button is also clearly visible on the top; the booking form is another pleasant surprise, clean, minimalistic, and accompanied by a beautiful photo of British Columbia.

10. Hotell Nordevik

Nordevik hotel website design

Hotell Nordevik’s website is a bright example of Scandinavian lagom, which means “not excessive, fitting, reasonable.” It is all about this hotel web design because the first you see is a cold and calm color scheme, and much whitespace. Nothing extra, only everything that is most necessary. The booking form comes right after the first screen, that might seem a bit illogical because people never saw the amenities. Still, the images of Scandinavian landscapes are incredible, and the web design is clean.  If you keep scrolling, you can find more info about Hotell Nordevik and the outskirts.

Hotel Website Requirements & Best Practices

When it comes to the requirements and basic elements, many of them matter on the hotel website. Let’s review the fundamentals and best practices of the 5-star hotel website. ?

Ensure high-speed loading

For most people, the hotel’s website reflects its service and customer support because it is the first the travelers see when planning a trip. Page speed matters because you only have several seconds to get the travelers’ attention. So, if the website is loading too slowly, they will not wait. The site speed also impacts SEO ranking, so you need to spend some time, reducing the size of your images. Aim for about 3 seconds for site loading or better.

Make it mobile friendly

Today, more and more travelers make bookings via smartphones and tablets. So, you, as a hotel website developer, need to consider this noticeable segment of users. The website has to have a responsive design to adapt to any device. The use of smartphones for booking rises exponentially, so your future hotel website needs to accept mobile bookings and provide easy navigation. Besides, it also influences the SEO rankings because powerful search engines take into account mobile versions of the sites.

Provide secure booking and payment process

Make your hotel website secure. First of all, use HTTPS protocols and incorporate SSL certificates. Also, it would be better if your website adheres to the PCI Compliance security standards. This set of standards is required for all types of businesses that utilize credit card transactions. 

Pay attention to the effective pattern

Mostly, websites’ visitors follow two main patterns — the Z Pattern and the F Pattern. The Z Pattern is followed on the pages that contain loads of images, photos, and other visual elements. It means that the user goes from the headings to images and back to the subheadings. The F Pattern implies headings and subheadings that catch the visitors’ attention and forces them to keep scrolling. Pick the right strategy for your hotel website to ensure the visitor will stay longer and make a reservation.

Include inspiring visuals

I mean, all the amenities, rooms, and sights, if needed. Provide photos of all your rooms; don’t show only some top-of-the-line suits. People have to see what they are buying, and they need to have a choice. Add galleries with some fascinating events, lovely places nearby, weddings or conferences, and all available amenities.

Prove trustworthiness

68% of travelers check feedback about the hotels on TripAdvisor,, and Google. So, instead of making your potential guests ransack the internet while they are searching for reviews about your resort, try to generate a base of positive feedback from previous visitors. Incorporate them into your hotel web design in a form of testimonials. You can also put some signs of excellence, if you have the ones.

Give the clear contact information

Don’t bury the contact details in the footer. It shouldn’t be difficult to find phone numbers and emails on the site. And, of course, give a clear address with an embedded Google map for people to find your hotel easily. 

The Process of Building a Typical Hotel Website

Building the website from scratch is quite a tricky task and time-consuming process. Probably, the easiest thing to do is to choose the ready-made CMS, for instance, WordPress. That’s it. It was the simplest step in building a typical hotel website. The difficulties are yet to come. ?

Here is some basic functionality your hotel website has to feature:

  • hotel news feed;
  • room pages;
  • image gallery;
  • script for booking rooms (after the visitor fills out the form, the message should be sent to the hotel administrator);
  • weather forecast (collect data from AccuWeather, or other services);
  • embedded Google Map;
  • feedback form.

The hardest way for real gurus and tech-savvy geeks — to build the website, using HTML, CSS, etc. Pros: no pros, except for the acknowledgment of the coding skills. Cons: takes too much time; you have to be extremely attentive while coding; the necessity to throw the designer at the problem; expensive…should I continue?

A bit easier way is to find a plugin for each point in the functionality list. You can find the plugins, finish it, spend some time, and hope they will work well. The flip side is that you will need too many third-party solutions, and sometimes from various sources that may impact the compatibility. Also, remember that the page speed, most likely, will decrease. Pros: faster and easier than the previous way. Cons: all the rest.

Besides, in both cases, you will need to set up the relations and taxonomies individually. Also, you will not be able to create a CPT, so you will be forced to make do with the posts and pages incorporated in the CMS. Or, again, include the third-party solutions to create the type of post you need. Limited functionality is painful.

We know what we’re talking about. ?

Crocoblock Dynamic Templates at Your Service

dynamic and design templates tabs in crocoblock installation wizard

As we know from the previous paragraphs, building a website hotel is a lengthy and dreary process. You need to develop tons of pages for rooms, add working taxonomies and relations, apply filtering and booking options, add calendars and maps… Sounds tiresome, right? And you need to have coding knowledge, above all. So, it can take years to launch a hotel website. Here Crocoblock Dynamic Templates comes to the rescue. ✊

Probably, you’ve heard something about Dynamic Templates. Yet, if you’re new, we’ll give you a short insight on this product of Crocoblock and tell you why they can become your game-change experience, particularly, in terms of hotel web design.

Dynamic Templates are the pre-coded website templates that cover various niches. They include all the necessary elements for building the site and require no coding skills. Everything is set up already; you only need to add your own details and display the content dynamically. 

So, meet two hotel business templates — Bristol and Foreo.

Bristol is positioned as a Grand Hotel website template for Elementor, while Foreo is created as a mini-hotel website template. Thus, you can pick the one that meets your requirements, in case you have a big or small hotel. Let’s see what is under the roof. 

Both Bristol and Foreo Dynamic Templates have the pre-designed single pages for the rooms\suits, whatever you call it. Similarly, they both feature room catalogs, built-in AJAX filtering, pre-configured reservation functionality. Dynamic content is tuned and ready-to-use right away.

Insights from the Inners

So, what are the main takeaways from the information I gave you? Let’s see:

  • You don’t need to build a page per room independently and create relations between them and catalogs, and so on, because Bristol and Foreo have them pre-coded and the relations are set up; 
  • All meta fields are tuned for further work;
  • You have Custom Post Type for the advertised rooms created, but you add the ones you need;
  • Taxonomies are also set on the back end and can be pulled easily by the dynamic widgets;
  • Rooms catalogs already include dynamic fields and booking forms;
  • Fully customizable header and footer are available;
  • You can apply versatile layouts to demonstrate your rooms and amenities in Bristol; Foreo has Listing Grids options for the suits and a slider for images;
  • The built-in AJAX filters guarantee quick search, search by category, picking the date range; you can also apply indexer and Check Availability\Book a Stay buttons;
  • Booking functionality is flawless: first and foremost, Dynamic Templates are compatible with WooCommerce; you can schedule and sync everything with various calendars; long stay and one-day booking forms are adjusted;
  • Only bare essentials — no extra skins, plugins or other stuff you might want to use that impacts the page speed;
  • Fully compatible, easy to readjust — if you don’t like some elements or whatever, you can always customize it effortlessly.

This is the best about Crocoblock Dynamic Templates for creating a hotel web design. It is much easier to build a hotel website, using Bristol or Foreo templates. Take some 5 star hotel website ideas from the list I gave before, synthesize them with dynamic templates, and get the hotel website that rocks. ?

Bottom Line

As we can see, most hotel websites feature common trends, which helped them to get on our list. The primary of them are:

  • fixation of the booking button to make it noticeable whenever the person is on the website;
  • an abundance of impressive images of all the amenities;
  • easy and understandable navigation;
  • elaborated storytelling.

Remember that functionality is everything. Your hotel web design has to ensure high page speed, responsiveness, and security. Provide visitors with valuable content, high-quality photos of your locations, and a simplified booking process. Don’t forget about storytelling that will encourage the traveler to make a reservation via your website.Last but not least, keep in mind that there Crocoblock created some convenient ways to develop a 5-star hotel design without any coding knowledge – try our Bristol and Foreo dynamic templates to make a hotel website with no pain. ?