Attracting users to a website is challenging, and keeping them engaged is even harder. Even a perfectly designed and fully functional site isn’t always enough – visitors can get distracted by a work call and simply forget what they were looking for on your site.
How can you prevent losing visitors and encourage them to return?
Offer them a lead magnet.
Table of Contents
- What Is a Lead Magnet?
- What Makes a Lead Magnet Successful?
- 13 Lead Magnet Examples for Inspiration
- How to Create a Lead Magnet Form Using Crocoblock
- FAQ
- Final Words
What Is a Lead Magnet?
A lead magnet is a valuable resource you provide to website visitors in exchange for their email, phone number, or other contact details. Once a lead claims their discount, checklist, or other incentive, you can follow up with reminders via email, messages, personalized offers, and more.
Lead magnets come in various formats:
- Some appear as pop-ups a few seconds after a visitor lands on your site.
- Others trigger when a user attempts to leave the page.
- Some remain static and are placed in a specific section of the website.
In this article, you’ll find real-life examples of effective lead magnets from different websites to inspire your own strategy.
What Makes a Lead Magnet Successful?
To encourage users to share their contact details, you need to offer something truly valuable. This could be:
- special discounts;
- free shipping;
- helpful tutorials;
- free trials or samples;
- exclusive access to premium content.
A great lead magnet creates a win-win situation where the user feels it would be a mistake to pass up the offer.
What else will help make your lead magnet successful?
- Simplicity and relevance. Your material or gift should be useful, relevant to your audience, and address its specific needs.
- Accessibility. Ensure that once someone provides their contact information, they can immediately access your gift.
- Noticeable design. Create a design that makes your lead magnet stand out on the page so users don’t overlook it.
- Testing. Experiment with different lead magnet formats and test everything to ensure it works before launching.
- Transparency. Clearly state what the user will receive after sharing their email. They should never feel misled or scammed.
- Building rapport. Stay in touch with your subscribers, nurture the relationship, and provide valuable content or offers.
So, what valuable resource can you offer your audience?
13 Lead Magnet Examples for Inspiration
Mindvalley
The first example comes from a Malaysian education company. When you try to exit the site, a pop-up prompts you to sign up for a personalized newsletter from the company’s founder, who shares his thoughts and tools.
The pop-up appears when you move the cursor toward the top of the page, near the exit button.
Justinmind
Justinmind ensures that sharing contact information is highly beneficial for users by offering a free design app for download. This approach not only helps them expand their contact base but also allows leads to “experience” the product before purchasing, which creates a win-win interaction.
The pop-up also appears when the user moves the cursor to the top of the screen.
Adoreme
This example demonstrates how you can not only collect a user’s contact information but also drive an immediate purchase. After a few seconds on the site, visitors see a message offering a 70% discount on their first purchase in exchange for their email.
AppSumo
Another example of an instant discount comes from a company that offers software solutions for various needs. Immediately upon visiting the site, users see a pop-up offering 10% off their first purchase in exchange for their contact information.
It’s a hard-to-refuse deal.
OptiMonk
Since OptiMonk specializes in pop-up solutions, it uses its own tool to engage visitors. After a few minutes on the site, a pop-up appears, offering a useful PDF file.
Because the file is dedicated to increasing sales, it’s likely to attract potential customers and encourage them to leave their contact details.
Grab Green
Grab Green, a company that sells home goods, uses a location-based lead magnet. Their pop-up asks users when delivery will be available in their country. To receive an alert, users must leave their email.
The pop-up appears after a few minutes on the site.
Forbes
Even a media giant like Forbes uses lead magnets to grow its subscriber base. Below the latest news section, there’s a small form inviting visitors to subscribe and receive exclusive stories and top news directly in their inbox.
This is particularly appealing for busy people who want to stay updated without browsing the entire website.
AgenceOnze
A great example of a static lead magnet. In this site’s blog, banners appear near each article, offering an e-book on a relevant topic in exchange for an email.
Since the blog is read by SEO specialists, they are likely to find the book valuable and leave their contact details.
Search Engine Journal
There are several lead magnets here. First, the user sees an offer from partners offering a discount on their product. There’s also a static form on the site that offers to subscribe to the latest news, tips, and trends. If the user closes the first pop-up, another one will appear a few seconds later, offering registration for a themed webinar.
Having multiple forms on a site increases the likelihood that at least one user will leave their contact information, as you can present different offers on various topics.
Obvi
Obvi uses a non-traditional lead magnet. A few seconds after a user enters the site, they see a survey asking about their goals in using the company’s products.
Regardless of the chosen answer, the next step offers 20% off their purchase.
Neil Patel
Another educational company that engages users with personalized interactions. Visitors answer a few questions and, in return, receive a customized plan – but only after entering their email.
The questions create a sense of personalization, increasing the likelihood of users sharing their contact information.
Dropbox
Dropbox encourages users to try their product in exchange for a subscription. Users can access a demo to see if the software meets their needs before committing.
DigitalMarketer
Digital Marketer offers a 14-day trial of its courses in exchange for a subscription. Since different users have different learning needs, this offer allows them to explore the platform and determine if it suits them before making a purchase.
How to Create a Lead Magnet Form Using Crocoblock
Crocoblock offers several tools that are perfect for creating lead magnets.
First, there’s the JetFormBuilder plugin. With it, you can create a static form that includes an email field or even a small quiz to personalize the offer. Remember, the fewer fields and the more valuable the material you offer, the more likely users are to engage. You can create multi-step forms and add conditional logic to make the user experience even more engaging.
The second plugin that’s essential for creating lead magnets is JetPopup. With this plugin, you can create and customize pop-ups that appear at the optimal moment. You can use ready-made forms or build your own from scratch. The plugin offers six different scenarios for when pop-ups can appear on the page, so you can select the one that suits your needs. You can also customize the pop-up’s conditions, animations, and location, giving you complete control over your lead magnet creation.
FAQ
A lead magnet is a useful piece of content that helps you keep potential customers engaged and ensures they don’t forget about your website after leaving.
Consider what would be valuable for your audience – a discount, free shipping, a bonus, instructions, or something else that would encourage users to exchange their email for it.
Use plugins like JetFormBuilder for static lead magnets or JetPopup for pop-ups.
Final Words
A lead magnet is an excellent tool for ensuring users remember your website after they leave. Once you capture their contact information, you can send special offers, interact with them, and bring them back to your site, eventually turning them into loyal customers.
Don’t hesitate to experiment and offer something truly valuable. Only then will your subscriber base and customer satisfaction continue to grow.
