This article may interest you if you have a travel agency or if you are going to create tourism websites for your clients. In the last few years, I have worked for several alternative tourism companies in Europe and learned a few tricks to help you.
Table of Contents
- Understand the Tourism Sector Characteristics
- Plan a Travel Website
- Work on the Information for Each Tour
- Booking Tours Through Your Website
- Create the Website Using WordPress
- Take Care of the “Look and Feel” of Your Website
- Guide the User of Your Website
- Content is Still King
- Sum Up
Understand the Tourism Sector Characteristics
The tourism sector has a lot of opportunities nowadays. Despite the big portals and tour aggregators, there is plenty of room for small businesses and professionals who want to make their way in this sector.
Travelers want more and more personalized and different experiences. Mass tourism is giving way to another way of enjoying our holidays.
Tourism companies specializing in nature trips, sports, cultural routes, retreats, and many other activities can take advantage of this trend.
To do so, having a website capable of capturing users’ interest is essential for success.
Plan a Travel Website
From my point of view, content creation and SEO is an excellent opportunity to generate visitors and customers. If you are specialized in a specific destination or type of tourism, it will be much easier to make your way in search engines.
Many tourists are unaware of everything possible to do at the destination, so you must be the one to guide and inspire them. To achieve this, plan your website to invite the user to browse and find different ideas for their trip.
A good strategy is to create a web architecture that contains the different destinations, activities, accommodations, and tours you offer.
If you work on the content properly, your website will rank well in search engines and capture the traveler’s interest.
A blog will help send traffic to the different categories of your web architecture and help demonstrate that you are an expert in your area of expertise.
Work on the Information for Each Tour
As customers, we always want the greatest certainty about the product we buy.
This is also true for travel, so we must make every effort to gather all the necessary information.
The user expects to find information quickly, for example:
- what to bring on the trip;
- activity duration;
- time of the year when it can be done;
- distance, if it is a route;
- possibility of attending with children or pets.
Organize this information in a way that makes it easy to consume. A list of details with icons or a section for frequently asked questions is advisable.
It is essential to work on a copy of each trip.
Trying to describe the emotions and experiences that are going to be found is key for users to contact us.
Booking Tours Through Your Website
This is a complex point because it is not always possible to automate the booking process.
Sometimes it is necessary to manually check the availability of accommodation, activities, and guides.
In that case, a contact form is sufficient if it includes the departure date, number of people, and contact details.
Create the Website Using WordPress
Creating the individual tour and accommodation pages using JetEngine and Elementor (or Gutenberg editor) is easy, even if you’re not a WordPress expert.
The goal is to create custom fields to allow you to add and modify tours quickly and easily.
For example, you can create a custom field for each main tour data.
With JetEngine’s listing grids, you can create the layout of each tour card and display them in attractive grids. A photo and a short description can be enough to catch the user’s attention.
JetEngine allows you to create custom taxonomies, so use your imagination to create as many tour listings as options you offer to your customers:
- one-day activities;
- family-friendly tours;
- summer tours;
- guided tours.
Do you have a lot of tours or accommodations? You can allow your users to filter the tours using the JetSmartFilters plugin.
Do you want the traveler to book tours on your website? You can use JetBookings and integrate it with WooCommerce payment gateways.
Take Care of the “Look and Feel” of Your Website
If you visit big travel websites like Booking.com, AirBnB, and the like, you will see that they follow similar design patterns. Simplicity and order are essential to avoid overwhelming information.
Try to follow these patterns but add a personal touch that fits your brand image.
Guide the User of Your Website
Think about how travelers plan their trips. Maybe they start by looking for accommodation and then you can offer activities. Or perhaps the process is the other way around, and they are interested in doing an activity while the accommodation is less important.
In either case, prepare your website to guide the traveler through the process without making it complicated. Choose the text of your calls to action well, so they always know what to do next.
Content is Still King
Good photography, video, and copywriting will be essential for your website and promoting your service on social media and video platforms.
All the time and budget you invest in these areas will pay off in future sales for your business.
I hope these tips will help you to make your travel website look professional. These tips, which I have learned from making travel websites over the last few years, can improve your website’s conversion.