What is a landing page? Inexperienced users often get confused since the word combination is quite unusual. Although “landing” often equals “grounding,” its meaning from the marketing standpoint is not the same. In the business world, a landing page refers to a one-page site designed to encourage users to take a specific action, such as making a purchase, subscribing, or downloading content. A properly designed landing page is a guide to success.
It’s no secret that users sometimes use landing pages as their business cards. The main difference between landing pages and business card websites is that a landing page is a one-page site that promotes a specific product. In contrast, the business card website presents the company and can be dedicated to multiple products. Landing pages aim to market the product and call visitors to take action.
Now, words aside. Let me explain what a landing page is, its benefits, why you need it, and how to create a landing page.
What Is a Landing Page?
When reviewing the best landing page practices and examples, I assume that the landing page is, first of all, a targeting tool. So, answering the question “What are landing pages?” I’d like to say that landing pages are a crucial part of the advertising campaign, serving as a link between the advertisement and the product being sold.
Landing pages contain information about why users need this product, helping to convert visitors into clients. Mainly, it refers to users who did not react to banners. The processing chain is as follows: advertising → landing page → buying. It is like taking the visitor by hand to go together through the thorns to the stars, i.e., through the sales funnel to conversion.
One should develop a landing page design individually, ensuring that every element of the page layout contributes to conversions. Here, a website builder offering more plugins (including SEO and widgets) will win.
In my humble opinion, Elementor is one of the best web design tools because it combines both landing page templates and the possibility to develop a custom design with the necessary structure. People land there through ads by clicking on links in emails, social networks, and other sites.
I recommend Elementor as a WordPress website builder because the Elementor landing page typically includes all the necessary elements to capture attention, such as widgets, videos, images, and text. The content of landing pages comprises information, visuals, benefits, a call to action (CTA), buttons like “Share,” and social media icons. Elementor makes it possible to create page layouts for custom positioning. However, the product’s design features cannot overshadow its benefits.
Unveiling the Main Secrets of Landing Page Designs
Googling the “landing page design” query shows a lot of advertising but little structured information. So, I’d like to fill this gap:
- There are two main formulas for creating a landing page: AIDA (Attention, Interest, Desire, Action) and PMPHS (Pain, More Pain, Hope, Solution).
- When building a landing page, always focus on your marketing strategy.
- Poor content and irrelevant widgets can ruin any strategy, especially if developers ignore the target audience.
- Landing pages have only a few seconds to capture attention.
- It’s best for landing pages to have a CTA on a button, so make them bright and visible.
Landing Page Types
Depending on the target action, there are different types of landing pages. They can be used to sell, subscribe, inform, or combine multiple purposes. In particular, the following types of landing pages exist:
- Splash landing pages: they look like shiny diamonds featuring video, animation, and visual effects, which effectively advertise the product.
- Squeeze landing pages: collect emails and visitor information in exchange for a special offer.
- Lead capture landing pages: build long-term relationships with leads and turn them into loyal customers.
- Click-through landing pages: guide visitors through the marketing funnel toward the main product page.
- Unsubscribe landing pages: provide a way to gather feedback and improve the product, despite the unpleasant name.
- Long-form sales landing pages: offer detailed product descriptions, explain benefits, and address price objections. They often include reports, comparisons, and SEO-friendly content.
- Thank you landing pages: express gratitude to clients after they complete an action.
- Coming soon landing pages: generate interest and anticipation before a product or service launch.
- 404 landing pages: mean not a dead end, but a space for creativity and redirection to the correct page.
Landing Page vs. Home Page: Main Differences
As mentioned above, a landing page is designed for a specific goal (promoting a product or collecting leads), while a home page represents the entire website and provides broader information about the business.
This difference also affects SEO: landing pages are less likely to outrank full websites in organic search results, so success depends heavily on targeting and visuals.
Landing pages mean one place, time, action. They are the best when you:
- launch a new business, a product, and an advertising campaign;
- promote an event or webinar;
- replace your home page on social media platforms;
- need lead generation.
Here are the main differences between a landing page and a home page:
| Feature | Landing page | Home page |
| Purpose | Focused on one specific action (purchase, signup) | Represents the company and provides general information |
| Content | Minimal, targeted, conversion-driven | Broad, covers multiple products, services, and navigation |
| Audience journey | Directs visitors toward a single CTA | Acts as a starting point for exploring different sections |
| Navigation | Simple or even hidden to avoid distractions | Full navigation menu with multiple links |
| SEO potential | Lower (usually not intended to rank broadly) | Higher (optimized for multiple keywords and topics) |
| Best use cases | Campaigns, product launches, events, lead generation | Brand identity, trust building, overall company presence |
Must-Have Elementor Landing Page Elements
Different goals require different tools and elements on a landing page. Anyway, the common elements include:
- text blocks – titles, subtitles, and supporting text;
- visual effects – to make text and content more engaging;
- CTA buttons – clear and prominent calls to action.
Additionally, you can add widgets, quizzes, infographics, user-generated content for social proof, and more. In modern web design, widgets are must-have elements like spices in a main course; they make your site memorable and engaging. While widgets differ in functionality, appearance, and placement, their main purpose is the same: to increase sales and engagement.
In the early days of web design, embedding widgets required complex HTML changes. It is no longer a matter; it’s a piece of cake these days! For example, Crocoblock alone offers 150+ must-have Elementor widgets and 20+ plugins you can use.
What can the widgets be used for?
Some words aside. Determining what is a must-have or not is highly conditional. When building landing pages, it’s best to strike a balance, as too many widgets can be annoying. But the good news is that the JetElements plugin grants access to 42 easy-to-use Elementor widgets.
There are indeed many plugin developers for Elementor who propose something like this. But JetElements offers a broad scope of widgets in a single plugin. It’s a magic key to a box of miracles, and you can use each of them to make your site memorable.
Widgets are subcategorized according to their functions:
- widgets for images: Advanced Carousel, Slider, Images Layout, Portfolio, Image Comparison, Instagram, Banner, and Inline SVG;
- widgets for visual impact: Animated Box, Scroll Navigation, Animated Text, Headline, Dropbar, and Countdown Timer;
- widgets for text dynamics: Posts;
- widgets for business visibility: Services, Price List, Pricing Table, Testimonials, Team Member, Logo Showcase;
- widgets for data presentation: Table, Pie Chart, Progress Bar, Circle Progress, Vertical Timeline, and Horizontal Timeline;
- widgets for buttons and CTAs: Button and Download Button;
- widgets for WooCommerce integration into Elementor.
Benefits of using widgets
- Enhance customization. Adjust texts, images, videos, and buttons.
- Improve marketing and SEO. Optimize pages for better reach and performance.
- Structure content effectively. Make information clear and user-friendly.
- Increase engagement. Provide interactive and memorable experiences.
The JetElements widgets are comprehensive and diverse, allowing every site to find tools that match its specific needs. This plugin truly acts like a treasure chest for landing page design.
What are the principal elements?
What are the principal elements in 2026? According to the latest web design trends, a website should be immersive, accessible, and performance-driven. Interactive widgets play a big role in making that happen. Take the Interactive Animated Box widget, for example, to allow users to engage with content in a playful way: flip, hover, or reveal hidden details, creating a sense of depth and surprise.
Below, you will find other interactive elements every website would benefit from:
Source: Countdown timer by Webflow
- headings and subheadings;
- vertical timelines;
- tabs;
Did you notice I use the words related to magic – the wizard, the magic wand, and miracles? They are reasonable because the JetElements plugin for Elementor is a key to unlocking the world of web design magic.
More details can be found in this comprehensive widgets overview.
5 Best Pre-Designed Elementor Landing Page Templates
One can say that it is too tedious to select widgets for a single page. I collected five of the best pre-designed Elementor landing page templates to support this idea. They include widgets. The Crocoblock team aims to stay at the cutting edge of web design trends, proposing them to you.
Arnau
The Arnau team has created a stylish and concise landing page: nothing extra, only the essentials. This format is perfect for event organizers. Simply highlight the date and location, and add a clear button to purchase tickets.
WeImpress
Bright and unique landing pages always catch the eye, and the WeImpress design is just like that, impossible to ignore. For an even stronger effect, you can add dynamic motion elements that captivate and encourage visitors to stay on the page longer.
Richard Gore
Richard Gore is the perfect format for authors and writers who want to showcase themselves and their work without unnecessary details. Minimalist yet striking, the design won’t leave visitors indifferent. As an option, you can add a prominent button leading readers to the author’s creations, for example, “View Works.”
Metricon
Metricon is an excellent option for businesses to create a landing page. Its modern and professional design immediately builds trust and highlights the brand’s credibility. This template features two convenient buttons: “Get in Touch” for quick contact and “Learn More” for those who want to explore the offer in detail. This approach makes the page comfortable and user-friendly, helping to effectively engage potential clients.
Standocs
Hey, construction company owners, architects, and designers! We have a landing page that grabs attention from the very first click. Standocs uses bright colors, a clean minimalist style, and a user-friendly interface – everything your clients need to notice you and get in touch immediately.
Templates for the Elementor landing page are all-inclusive. They contain everything that makes the landing pages trendy and practical: hero blocks with visual text prevailing, layering of elements (including processed cutouts) with partial overlap and asymmetrical layouts, volume illusion by making a background to photos, user-generated content as social proof, staggered grids, and scroll animation.
It’s my choice, and it reflects my preference. But the scope of landing page templates is broader. Just take a look at the full range of the Crocoblock design templates.
How to Create a Landing Page Using Elementor & Crocoblock?
The main problem any probator faces is how to start. The most frequently asked Google queries in this field are how to create a landing page, make a page your homepage, or set up a landing page. I hope this step-by-step explanation will be helpful.
In a few words, add a new landing page and choose the template from the Magic Button library.
Once you have decided which template to use, click on the “Insert” button.
The left-side widgets are the drag-and-drop ones. So, select the best widgets and drag them to the corresponding place. Finally, customize and publish the landing page.
👉 You can explore more tips on landing page customization in our guide.
FAQ
No. Elementor Free allows you to design landing pages, but Elementor Pro unlocks advanced features, including forms, pop-ups, marketing integrations, and premium widgets, that make building high-converting pages easier.
Yes. You can create sales-focused product landing pages using Elementor and WooCommerce widgets, highlighting product features, pricing, and calls to action.
It depends on your product and campaign, but the first screen should always clearly present the product and CTA.
Conclusions
You see, the main principles of effective landing pages are as follows:
- clear goal and content;
- understandable navigation;
- adaptive design;
- widgets that enhance your site’s appearance.
Visual design and widgets are the main factors. Although there are no all-purpose landing page templates, a well-done landing page should not be over-designed, but should be understandable.
The first screen should be clear and focused solely on the product. In general, many screens and a long scroll are the problems of landing pages, so they should capture attention immediately.
Aptitude widgets play a significant role in the Elementor landing page. They are CTA buttons, contact forms, a timer, custom fonts, review sliders, pop-ups, YouTube videos, and maps. However, the misdesign and mistargeting result in decreased conversions and fewer clients. Because, as C. D. Jackson said, great ideas need landing gear as well as wings. Here it’s all about you, and JetElements gives you the freedom to customize all widgets.
